One
Book
Ideas, stories and ten principles from the minds of people who start things.
The mindset to start things, change things and keep going when the outcome is uncertain.
Founding Courage helps founders, leaders and organisations get their entrepreneurial edge back, and use it.
The definition
Founding courage is the willingness to act before the world agrees with you.
It is the combination of belief, judgement, curiosity and resilience that allows people to begin, and to continue, when the path is unclear.
What we do
Three ways in
Two
Keynotes
Provocative, practical talks that help audiences think and act more entrepreneurially.
Three
Workshops
Leadership experiences that turn the principles of Founding Courage into decisions, priorities and a 90-day action plan.
Proof points
Built from three decades inside innovation, marketing and entrepreneurship
30
Years across marketing, innovation, media and technology
500
Founder coaching conversations behind the book
21
Stories of entrepreneurial leadership
10
Principles the workshops put to work
Senior roles held at
For organisations
Your organisation probably has enough ideas
The harder question is whether your leaders have the clarity, confidence and permission to act on them. Founding Courage helps leadership teams say the uncomfortable thing, back fewer bets, and start moving again.
Where Founding Courage operates
Two questions: where in the world, and where in the business
Geographies
London and the UK, in the room
Europe, for offsites and conferences
Remote, for programmes that run over months
Contexts
Medium and large enterprises
Scale-ups and their leadership teams
Founder communities and accelerators
What we value
Five commitments that shape the work
Curiosity
Asking one more question before deciding. It is how better opportunities get found.
Emotional connection
Belief travels through feeling as much as logic. Work that moves people is work that gets made.
Creativity
Every meaningful act of creation begins before the world believes in it.
Growth
Courage is the mechanism. Business performance is the outcome.
Leadership in service of others
Leading so that other people can start things of their own.
What are you trying to start, change or unlock?
Let’s talk about the keynote, workshop or programme that best fits your organisation.